Nexstar to Focus on Local Content Development

By Kevin Eck 

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Andy Miller has been named director of Local Content Development for Nexstar Broadcasting’s Midwest broadcast and digital media operations.

The new role will oversee Nexstar’s Illinois, Indiana, Iowa, Missouri and North Dakota markets to focus on brand development, local content, leadership and the viewer/client experience. Nexstar says Miller will also “be responsible for executing and monitoring action plans aimed at achieving corporate and regional business objectives, growing ratings and revenue share and improving audience interaction and engagement with Nexstar’s broadcast and digital/mobile media platforms.”

“Andy brings to his new position a deep understanding of Nexstar and our approach to local news production and programming development, digital and social media integration, content monetization, strategic planning and brand positioning across multiple media platforms,” said Nexstar’s svp of Station Operations Blake Russell. “Andy has contributed to our tremendous success in advancing the Company’s Champaign-Springfield-Decatur operations into a long-term market leader in local news, special community-focused content, live-event sports and entertainment programming, as well as digital and mobile service offerings.”

Miller started at Nexstar in 2001 when the station he was working for, WCIA, was bought by the station group. While there, he worked as assignment editor and assistant news director before being named news director in 2005.