NBC Boston Using Network Muscle to Lure Viewers

By Kevin Eck 

NBC Boston is continuing the push to win the hearts and minds of that market’s viewers after its New Year’s launch.

Caitlin Fichtel spoke with NBC Today Show anchors Al Roker, Carson Daly, Hoda Kotb and Matt Lauer about working at NBC and about Boston.

The Boston Globe says NBC Boston is out to prove its launch over former NBC affiliate WHDH was a good thing for the market and added, the station “got off to a forceful start on day one, and as it did so, the contours of the challenge now facing a diminished Channel 7, without the power of NBC’s lineup behind it, became clear. The division between have and have-not could hit home even harder as we move into a week of prime-time shows and NBC Boston, rather than Channel 7, gets to air popular network programs.”

Boston viewers watching at 7:30 a.m. on New Year’s Day, the station’s official launch, were greeted by Sunday Today host Willie Geist who told them, “We are so excited to welcome you guys at NBC Boston to our NBC family.”

Here’s Fichtel talking to Matt Lauer, who hosted a show in Boston in the 1980s:

Carson Daly:

Hoda Kotb:

Al Roker: