NBC Sports Bay Area, NBC Sports California, and NBC Bay Area (KNTV) has named Alexandria Leavenworth as senior director of Creative and Strategic Marketing.
Leavenworth will be responsible for planning, developing, and implementing marketing initiatives for the NBC-owned station and regional sports networks, collaborating closely with Telemundo 48/KSTS. Additionally, Leavenworth will oversee the production of on-air promotions and graphics for news programming, content integrations, social media, pre-and postgame shows, and live events. Leavenworth’s first day in her new role is February 5.
“Alexandria has a track record of success in driving impactful marketing initiatives,” said Matt Murphy, president and general manager of NBC Sports Bay Area/California. “Her expertise as a strategist and her collaborative spirit will be instrumental in shaping and elevating our brand across Northern California. Her strategic insights and innovative thinking will play a crucial role in our efforts to connect with our audience on a deeper level. We look forward to leveraging her unique skill set as we continue to innovate and engage our audience in new and exciting ways.”
“Alexandria’s impressive background in overseeing comprehensive marketing strategies, coupled with her creative vision, align seamlessly with our commitment to delivering impactful and compelling content to our viewers,” said Stacy Owen, president and general manager of NBC Bay Area and Telemundo 48. “As a strategic leader, Alexandria will further develop our brand and play a pivotal role in expanding our reach. We are excited to leverage her experience and energy to advance our mission of Moving the Bay Area Forward.”
Leavenworth joins KNTV and NBC Sports Bay Area/California from KCRA in Sacramento where she was the station’s promotion manager. Before working at KCRA, Leavenworth was the promotion manager for KSBW and Central Coast ABC in Salinas, Calif.