Longtime Sacramento GM Will Retire June 30

By Stephanie Tsoflias Siegel 

KCRA’s longtime leader, president and general manager Elliot Troshinsky is retiring.

The Sacramento broadcaster will leave broadcasting and the Hearst Television station on June 30. His successor has not been announced yet.

“Elliott is a consummate broadcaster who has always set the bar high for localism, quality journalism and community engagement,” said Hearst Television president Jordan Wertlieb. “For over 60 years, KCRA has been known as the station where the news comes first. Under Elliott’s leadership, he and his team have built upon this rich history and have positioned KCRA and KQCA for a very bright future.”


Troshinsky has been in the business since the 1970s, spending time in Philadelphia, Kansas City and Miami. He’s been in California for the last two decades. He’s credited with raising KCRA’s ratings across all broadcast time slots.

“I’m truly blessed to have had a long career in an industry that I love and am grateful that it culminated with Hearst Television, the best in class in the broadcast industry,” Troshinsky said.

Prior to joining Hearst in 2000, Troshinsky was vice president and general manager at Sacramento’s KMAX-TV.