Broadcasting & Cable
LIN Media has signed on with SpotMixer.TV 2.0, which billsitself as “an easy-to-use online video creation solution” designed to produce spots for potential advertisers.
LIN tested the service at a handful of stations, including WPRI Providence, and will roll it out group-wide in thecoming weeks.
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“LIN Media understands the impact of spec creative.With SpotMixer, this capability is now directly in the hands of our salesteams,” says LIN Executive VP Scott Blumenthal. More…