LIN Partners with SpotMixer to Draw Online Video Ads

By Andrew Gauthier 

Broadcasting & Cable

LIN Media has signed on with SpotMixer.TV 2.0, which billsitself as “an easy-to-use online video creation solution” designed to produce spots for potential advertisers.

LIN tested the service at a handful of stations, including WPRI Providence, and will roll it out group-wide in thecoming weeks.


“LIN Media understands the impact of spec creative.With SpotMixer, this capability is now directly in the hands of our salesteams,” says LIN Executive VP Scott Blumenthal. More…