KARK, the Nexstar NBC affiliate in Little Rock, Ark., decided to do away with the traditional on-air introduction of a new anchor.
Instead, the station conducted a five-day bus tour so viewers could meet its new morning show anchor, Susanne Brunner.
“We packed up a crew in a RV with a goal of visiting all 36 counties in our viewing area in five days,” said KARK news director Austin Kellerman, who went along for the ride as well as the producer.
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Brunner, co-host D.J. Williams and the morning show mascot Shade did 33 live shots and greeted approximately 1,000 people along the way.