Interaction With Viewers, Online Community Are Keys to WCVB-TV’s Success

Bill Fine, president and general manager of WCVB-TV in Boston, told The Boston Globe that he sees the station’s web presence as its key to success…
To ignore the impact that the Web has had and the various websites would be to your own peril. At some point during the broadcast day, week, month, we reach the vast majority of this market. They may be an Oprah fan, they may be a NewsCenter5 fan, they may be a Chronicle fan, they may be a Desperate Housewives fan, we have that opportunity to reach them all. ULocal represents our desire to continue growth and provide our viewers and users a further opportunity to interact with the station and the local community in an even more attractive way. Who says a television station cant build a community where there is this shared interest of local topics? They can discuss topics of local interest, while sharing pictures and video with other users. Full interview…