Online Gossip Experiences Growth in Traffic, Celebrity Video Up 53%

By Andrew Gauthier 

MediaPost has the report on the latest traffic figures for gossip sites…
According to comScore, nearly 55 million U.S. consumers visited an entertainment news site in May 2009, representing a 7% increase year-over-year.

Online video, in particular, has emerged as an increasingly important channel for content in the entertainment category, with the number of videos viewed growing 53% in the past year.

Yahoo’s celebrity gossip site omg! led the category with 20.6 million visitors — nearly doubling its audience in the past year. TMZ captured the Number 2 ranking with 9.9 million visitors — up 7% versus a year ago — followed by People — which actually saw a 10% drop in traffic, with 8.2 million visitors.


Overall, U.S. consumers spent over 893 million minutes — or approximately 15 million hours — on entertainment news sites, with 44% of the total time spent in the category occurring at work. Full article…