How CNN, CBS News Could Benefit from a Partnership

By Andrew Gauthier 


The news is in the news yet again. People familiar with the situation are throwing cold water on an online report from New York magazine that suggests CNN and CBS News are once again on the cusp of a partnership — although there are plenty of reasons why a deal could make sense for either side.

Talks between the two parties have surfaced occasionally over the years. The costs of running a global news organization remain substantial, but audiences for broadcast news have dwindled over the long term.

The networks have steadily cut staffing of their news departments as that dynamic has continued, with the Project for Excellence in Journalism estimating that network-news staffing dropped 8% in 2009 with yet more cuts taking place at ABC and CBS in 2010. More…