Hearst Television has named Preman Narayanan to the newly created position of vice president of ad operations and information services. He’ll be based at the company’s Charlotte, North Carolina, office.
Narayanan will oversee Hearst Television’s linear and digital advertising operations and business operations and will help set the strategic direction of the company’s advertising technology and information systems.
“Preman brings a wealth of advertising operations experience and will be a key player on the Hearst Television team as we continue to evolve our platforms to support advanced advertising solutions that meet the changing needs of our advertisers,” said John Drain, Hearst Television chief financial officer.
“Preman joins us at an exciting time for local broadcast advertising,” said Al Lustgarten, Hearst Television senior vice president of technology and information services. “Brands and buyers will have new opportunities to utilize advanced advertising techniques; Preman will lead the operations and ad technology initiatives which will enable our customers and sellers to take advantage of these opportunities.”
Narayanan has worked at Philadelphia based Effectv since 2013 as vice president of IT and technical operations. Among other roles there, he oversaw the implementation of advanced advertising solutions for Effectv’s Southern Division. Before Effectv, he was director of technology and operations for the Midwest and Southwest regions at Time Warner Cable Media. Before that, he was associate director – corporate strategy and U-verse TV advertising for AT&T and also served in key product-development positions for EchoStar Broadband LLC and SkyStream Networks. He started his career at ASTRO All Asia Networks in Kuala Lumpur in his native Malaysia.