Gray Announces Plans to Expand into Hispanic Market with New Telemundo Agreement

By Kevin Eck 

Gray Television, Inc. has announced plans to expand its reach into the local Hispanic television market through a new agreement with Telemundo.

The Atlanta based station group has extended its affiliation agreement with Telemundo Network Group, LLC for its 12 existing markets—and has picked up the right to launch the first-ever local Telemundo affiliations on Gray’s television stations in 22 additional markets.

Once the new Telemundo affiliated stations launch this year, Gray will own and operate television stations providing Telemundo programming to a total of 34 television markets—with an estimated Hispanic population exceeding 3.75 million people. Gray said the newest Telemundo markets are located primarily in the South, which aligns with the Hispanic population growth within the US. According to Pew Research, the South saw the fastest growth among Hispanics, increasing by 26% from 2010 to 2019.

The expansion includes the upcoming launch of Telemundo Georgia, a network of local television stations in markets throughout the state including Macon, Columbus and Savannah.

“Gray’s expansion of Telemundo into new markets exemplifies its commitment to serve all the
audiences and businesses within the local communities it serves,” said Susan Sim Oh, Gray’s vice president of Strategy and Operations for the Telemundo Station Group. “Importantly, this investment goes beyond just providing the most exciting Spanish language programming to 34 television markets. It also includes concrete plans to increase essential local news and digital offerings to currently underserved Hispanic households, powered by Gray’s strong local television stations in these markets.”

Sim Oh, along with Coline Sim sold Capital Media Group, which owned Telemundo Atlanta, to Gray in February.

Gray and Telemundo extended existing affiliation agreements between the companies for the following markets (Hispanic DMA in parenthesis):
Atlanta, Georgia (23)
Odessa-Midland, Texas (37)
Waco-Temple-Bryan, TX (38)
Laredo, Texas (40)
Lubbock, Texas (51)
Amarillo, Texas (53)
Cleveland, Ohio (55)
Reno, Nevada (60)
Honolulu, Hawaii (67)
Tyler-Longview, Texas (70)
Wichita Falls, Texas & Lawton, Okla. (96)
Grand Junction, Colo. (135)

In addition, Gray will launch new Telemundo Network-affiliated channels on a mix of full-power and low power television stations serving the following 22 markets (Hispanic DMA in parenthesis):
Nashville, Tenn. (54)
Mobile-Pensacola, Ala. (84)
Memphis, Tenn. (85)
Savannah, Ga. (88)
Birmingham, Ala. (91)
Greenville-New Bern, N.C. (94)
Huntsville-Decatur, Ala. (97)
Shreveport, La. (98)
Knoxville, Tenn. (105)
Tallahassee-Thomasville, Fla. (109)
Charleston, S.C. (112)
Gainesville, Fla. (125)
Augusta-Aiken, Ga. (126)
Myrtle Beach-Florence, S.C. (127)
Columbus, Ga. (Opelika, Ala.) (130)
Wilmington, N.C. (136)
Macon, Ga. (138)
Albany, Ga. (141)
Biloxi-Gulfport, Miss. (147)
Panama City, Fla. (152)
Montgomery-Selma, Ala. (158)
Bowling Green, Ky. (181)

Gray Television serves 113 television markets that collectively reach approximately 36 percent of US television households.