John Brauer has been named senior vice president of Insights and Media Measurement for Fox Television Stations (FTS).
Brauer will manage all aspects of FTS’s media data, insights and measurement across all divisions of FTS, with particular focus on Ad Sales. In this role, Brauer will be responsible for everything from day-to-day measurement needs, to strategic direction using data and analytics, as well as analyzing and implementing emerging audience measurements.
“John is a veteran of multiplatform data analytics with a commitment to utilizing the most advanced technologies to inform critical business decisions. With his innovative approach, FTS will shape the future of television measurement and deliver greater return on investments and an unparalleled value to our advertisers and viewers,” said Patrick Paolini, executive vice president of Ad Sales for FTS.
Most recently, Brauer served as vp of Insights and Analytics for Effectv, the advertising sales division of Comcast Cable, where he led the company’s data initiatives, spearheading data science, analytics, measurement, marketer insights and advertising effectiveness research. Before that, Brauer was a senior technical product manager at Amazon, where he designed a system to attribute the company’s product sales to advertising impressions trafficked across platforms and screens. He’s also worked as senior director of Optimization Product for NBCUniversal. Earlier in his career, Brauer held a variety of analytics and product leadership positions focused on video advertising measurement and optimization solutions at Vevo, Nielsen and JW Player, a video platform company.
“I am excited to join FTS to work with our partners to provide actionable insights into the audiences we reach and the impact our audience has on our advertisers’ outcomes,” said Brauer. “Multiscreen video campaigns require innovation and must embrace the best of what AI can bring to the table to measure all of the ways our audience engages with FTS’s incomparable content.”