Hearst Television’s ABC affiliate KOAT will launch the 24-hour Spanish language network Estrella TV on its multicast channel 7.2 starting in mid-August as well as on the digital multicast channels of translators KOCT Carlsbad and KOVT Silver City.
TVNewsday spoke with KOAT’s GM…
“We are excited to offer more diverse programming to our Spanish-speaking viewers,” said KOAT President-General Manager Mary Lynn Roper. “Estrella TV will let us better serve a growing part of our community and enhance our ability to inform and entertain by giving New Mexicans more viewing choices.”
LBI Media’s Estrella TV offers a lineup of original programming, including musical-variety, comedy, scripted drama, talk and game shows, as well as a daily national newscast and a news magazine show, all featuring Latin American talent. Full article…