CBS Stations has promoted five of its executives into newly created sales leadership roles.
Aaron Inman and Susie Toma have been named vice presidents of Local Sales while Tim Bennett and Morgan Spatafore have been promoted to vp, Agency Partnerships and Theo Berenson has been named vice president of Integrated Marketing
Inman and Toma are currently the vice presidents of sales at CBS Colorado (KCNC) and CBS Pittsburgh (KDKA and WPKD), respectively. Toma will collaborate with and supervise the local sales teams at the CBS-owned stations in the eastern half of the country, while Inman will have the same leadership role with stations in the western states.
Bennett, who currently serves as vice president of the station group’s national sales office in Atlanta, and Spatafore, who is the sales manager at the group’s national sales office in New York, will spearhead CBS Stations’ interactions with key agencies and stakeholders in order to enhance and expand the relationships with these key partners.
Berenson is the director of content development at CBS Boston (WBZ and WSBK). He will be responsible for leading a soon-to-be-formed integrated marketing team that will provide support for all sales marketing initiatives across the CBS Stations group.
“As we move forward with reimagining our sales organization to most effectively meet the evolving needs of our advertisers and the marketplace, we are pleased to have this opportunity to promote from within and elevate highly accomplished leaders from our local stations and national sales offices,” said Matt Naber, co-head of ad sales and operations at CBS Stations. “Robert and I are excited to have Aaron, Susie, Tim, Morgan and Theo take on larger responsibilities in service to our entire group.”
“I know firsthand how terrific Aaron, Susie, Tim, Morgan and Theo have been in their roles at stations and our national offices,” said Robert Breen, co-head of ad sales and operations at CBS Stations. “Matt and I look forward to having them join our leadership team – a group that represents the best of the best and is poised to inspire innovation, drive results and help us reach new heights of success in all of our markets.”