CBS Colorado to Launch Show with Colorado Buffaloes Head Coach Deion Sanders

By Kevin Eck 

CBS Colorado (KCNC) has an exclusive commitment from new University of Colorado head football coach Deion Sanders to appear in a weekly half-hour show during the 2023 college football season, beginning Thursday, August 31.

Prime’s Playbook will be hosted by Romi Bean, the CBS owned station’s lead sports anchor. The show will feature insights and analysis from Sanders and interviews with CU football players and other athletes. The program will air on CBS Colorado and stream on CBS News Colorado every Thursday at 6:30 p.m.

“Romi, Eric Christensen (CBS Colorado managing editor of sports), and I all attended the University of Colorado, so in addition to Prime’s Playbook being a show that will appeal to every Buffaloes Football fan this is also something that’s near and dear to our hearts, both personally and professionally,” said CBS Colorado president and general manager Tim Wieland. “Coach Prime has not only energized the fan base, but also made the University of Colorado a center of attention nationally. CBS Colorado is thrilled to partner with Coach Prime as we discuss each week of this highly anticipated and hopefully history-making season.”


“The University of Colorado will be one of the most compelling stories in college football this year,” Bean said. “We’re so excited to have Coach Prime break it down for us every week on CBS Colorado.”

Sanders was named head football coach at the University of Colorado in December 2022. His first game as head coach for the Buffaloes will be September 2 at TCU. His first home game follows on September 9 against long-time rival Nebraska.