ShopTalk | TVBiz Tips for Great Stand-up Teases By Graeme Newell on Jan. 27, 2010 - 12:00 AM Stand up teases are meant to show your reporter is in the heart of the action. They prove they’re out in the community, actively searching for news, not waiting passively in the newsroom. Your stand up should whet the viewer ...
ShopTalk | TVBiz Easy Ways to Make Your On-Air Talent Famous By Graeme Newell on Jan. 20, 2010 - 12:00 AM On-air talent is the face of your newscast and one of its most important components. In years past, we saw a lot of promos that specifically featured on-air talent. The promos would profile everything from personal hobbies to prof ...
ShopTalk | TVBiz Adding Immediacy to Topical Promos & Teases By Graeme Newell on Jan. 15, 2010 - 12:00 AM Building a sense of urgency is one of the most compelling components of a news promo. On a big story, new facts often become available throughout the shift. Our natural inclination is to solely promote the most prominent facts of ...
ShopTalk | TVBiz Two Things to Include in Every Anchor Intro By Graeme Newell on Dec. 29, 2009 - 12:00 AM Pay special attention to the first and last line of the anchor intro. This critical story element should start strong, then give an enticing taste of what’s to come. The first line of your package should be the strongest of ...
ShopTalk | TVBiz Avoid Promising Expected ‘Reaction’ in Teases By Graeme Newell on Dec. 9, 2009 - 12:00 AM “A child molester caught in Smithville. After the break, we’ll have reaction from local residents.” Is this “reaction” really teasable? There are lots of facts in this story that viewers may want to h ...
ShopTalk | TVBiz How to Tease Health Stories By Graeme Newell on Dec. 2, 2009 - 12:00 AM Most health stories can be broken up into three distinct categories: 1) Cool new ways you can stay healthy. 2) Gee whiz stories about medical breakthroughs and research. 3) Sad or inspiring stories about people dealing with health ...
ShopTalk | TVBiz Dynamic Ad Targeting: Cable TV’s Vision of the Future By Graeme Newell on Nov. 18, 2009 - 12:00 AM Dynamic ad targeting is the great hope of the cable TV future. Just as Google delivers custom ads designed to the user’s personal tastes and desires, the cable industry is building a new generation of hardware and software s ...
ShopTalk | TVBiz Cable Advertising’s Plan for the Future By Graeme Newell on Nov. 5, 2009 - 12:00 AM I spent last week attending the CTAM cable advertising summit in Denver. The people at this conference are working their big brains to the bone figuring out ways to increase advertising revenue for MSOs and cable programmers. In m ...
ShopTalk | TVBiz Important Steps in Building Authentic Station Social Media By Graeme Newell on Oct. 29, 2009 - 12:00 AM Great social media is all about finding community passion then facilitating that tribe to discuss, share and support one another. However, when looking for social media content, most companies rarely look beyond their own self int ...
ShopTalk | TVBiz Extending the Life of Your News Marketing By Graeme Newell on Oct. 21, 2009 - 12:00 AM “Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.” -Al Reis If you hope to sway a viewer to watch your news, your timing must be perfect. You must catch her with a breakthrough mess ...