ShopTalk | TVBiz How the Mobile Tech Trend Will Change Branding By Graeme Newell on Dec. 1, 2010 - 12:00 AM This is Part 3 in a web series on mobile marketing. Read Part 1 & Part 2 here. Highlights: -Mobile’s always-on characteristic will foster software tools to prevent this access from becoming overwhelming. -Potential custo ...
ShopTalk | TVBiz How Mobile Technology is Defining the Future of Video By Graeme Newell on Nov. 18, 2010 - 12:00 AM This is Part 2 in a web series on the future of mobile technology Highlights: -The technological breakthroughs in mobile viewing are now driving a new generation of TV set. -The iPad & Google TV represent two landmark shifts i ...
ShopTalk | TVBiz Cashing In on the Next Generation of Mobile Internet By Graeme Newell on Nov. 10, 2010 - 12:00 AM Highlights: -Mobile computing will light a fire of web revenue in the future. -Form factor is driving computer innovation, not speed. -Anticompetitive phone plans are fueling amazing hardware innovation. -The speed of 4G networks ...
ShopTalk | TVBiz TV’s Struggle with Conversational Marketing By Graeme Newell on Nov. 3, 2010 - 12:00 AM Highlights: -Listening to customers continues to be a low priority in much of the media industry. -Negative viewer feedback is frightening but can be effectively managed and turned into an asset that proves authenticity. -Spend mo ...
ShopTalk | TVBiz News Web Site Economics 101 By Graeme Newell on Oct. 27, 2010 - 12:00 AM Highlights: -The broadcast strategy of providing a broad view of the day’s news is not very effective for web news. -Web sites built with traditional news content attract minimal advertiser interest. -The station video libra ...
ShopTalk | TVBiz TV Marketing Lessons from the Retail Side By Graeme Newell on Oct. 22, 2010 - 12:00 AM Highlights: -All customers have “a story” about why they like your product, but many are oblivious to their own true motivations. -TV managers are often so enamored of their own products that they tend to exaggerate th ...
ShopTalk | TVBiz Getting the Best Sound and Video Into Teases By Graeme Newell on Oct. 13, 2010 - 12:00 AM All newsrooms shoot great sound out in the field, but many times, this incredibly valuable resource never makes it into the teases. These compelling components grab attention and keep viewers through the break. Often times, the pr ...
ShopTalk | TVBiz Turn Your Anchor Tosses into Anchor Teases By Graeme Newell on Oct. 7, 2010 - 12:00 AM The weather toss and the sports toss are the two places in a newscast when on-air talent get to shine. Most shows are so tightly scripted these days that this is about the only place for talent interaction. In most shows, the weat ...
ShopTalk | TVBiz Effective Website Teases By Graeme Newell on Sep. 29, 2010 - 12:00 AM Driving traffic to your web site is a priority task for most newsrooms these days. Front-line producers have developed sophisticated strategies to carry viewers from segment to segment, but effective web site teasing is rare in ou ...
ShopTalk | TVBiz Mix Up the Structure of Story Packages By Graeme Newell on Sep. 22, 2010 - 12:00 AM If you look at the basic structure of a newscast, it has changed very little since it was invented more than fifty years ago. Back in the days before clicker-happy viewers, the audience was more tolerant of less-interesting portio ...