Auditor Finds Problems With Arbitron’s People Meter

By Andrew Gauthier 

Dow Jones Newswire

An independent media ratings auditor has found ” persistent problems” with Arbitron Inc.‘s (ARB) Portable People Meter that tracks radio audiences, House Oversight Committee Chairman Edolphus Towns, D- N.Y., announced Tuesday.

Arbitron’s People Meter is a pager-size device that selected radio listeners carry with them to track the stations they hear. It has been mired in controversy, with some claiming it undercounts minorities, which Arbitron denies.

The device has been investigated by several state attorneys general and is now under Federal Communications Commission review.

Towns launched his own investigation into Arbitron earlier this year after receiving complaints from minority broadcasters about the accuracy of the data. More…