Tuesday night at 6:30 p.m., all 33 broadcast station ins Phoenix, Tucson, Prescott and Yuma, Ariz. will air the same show.
“Hooked: Tracking Heroin’s Hold on Arizona” is a 30 minute show produced by Arizona State University’s Walter Cronkite School of Journalism and Mas Communication in association with the Arizona Broadcasters Association. The show tells the story about the rise of heroin and its impact on Arizonans through the stories of those most affected.
Cronkite School Dean and University Vice Provost Christopher Callahan said “Hooked” is anticipated to be one of Arizona’s most watched shows this year based on a similar project championed by the ABA in 2008.
Art Brooks, president and CEO of the ABA, developed the idea after learning of the seriousness of the issue and organized the backing of the state’s broadcast industry.
“The scourge of heroin and opioid addiction is killing hundreds of Arizonans, and the growing problem is reaching epidemic levels,” Brooks said. “Broadcast stations are fiercely competitive but our industry leaders are bonding together on this public danger in order to save lives.”