AOL Sets Sights on Content-Led Domination

By Andrew Gauthier 

Financial Times

AOL will on Friday unveil the early stages of a plan to become the internet’s largest provider of original content within two years.
As the company prepares to spin off from Time Warner by the end of the year, Tim Armstrong, AOL chief executive and a former Google executive, is trying to identify market areas in which it could dominate after falling behind rivals Google, Yahoo and Microsoft.

“There is going to be a very broad content economy in the future and we’d like AOL to be at the center of it,” Mr. Armstrong told the Financial Times.

Mr. Armstrong, who ended a 100-day global strategy review last week, will discuss ideas on Friday at a company meeting in Dulles, Virginia. More…