For the week of December 12, ABC’s Good Morning America was the top morning show in total viewers. It remained in second place in the advertiser-coveted demo of Adults 25-54 behind NBC’s Today, but narrowed the gap with its NBC morning rival to just -7,000 viewers.
All morning shows recorded viewer increases in total viewers, with GMA and CBS Mornings showing growth in the A25-54 demo, while Today remained flat.
According to live-plus-same-day data from Nielsen, ABC’s GMA averaged 3.42 million total viewers and 761,000 viewers in the A25-54 demo for the week of Dec. 12. The program gained +2% in total viewers and by +5% in adults 25-54 when compared to the previous week. Looking at GMA’s performance relative to the same week in 2021, however, the morning show was down by -1% in total viewers and -9% in the A25-54 demo.
NBC’s Today show came in second place in total viewers with 3.05 million viewers and remained in first place in the A25-54 demo with 768,000 viewers for the week of Dec. 12.
Today gained +2% in total viewers compared to the previous week but remained flat in the A25-54 demo. When looking at the numbers from the same week in 2021, the Today show was down -4% in total viewers and -12% in adults 25-54.
CBS Mornings was the No. 3 morning show in both total viewers and adults 25-54. For the week of Dec. 12, it had 2.55 million total viewers and 547,000 viewers in the A25-54 demo.
CBS Mornings grew more than its competitors in the total viewers, up +3% versus the +2% gains for Today and GMA, respectively.
Compared to the previous week, CBS Mornings grew in both total viewers and the adults 25-54 demo at +3% and +2%, respectively. Looking at the same week in 2021, CBS Mornings is also down by -4% in total viewers and by -5% in the adults 25-54 demo.
Nielsen live-plus-same-day numbers for the week of December 12:
| ABC | NBC | CBS | |
|---|---|---|---|
| • Total Viewers: | 3,424,000 | 3,048,000 | 2,553,000 |
| • A25-54: | 761,000 | 768,000 | 547,000 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD Current Week (w/o 12/12/22), Previous Week (w/o 12/5/22) and Year-Ago Week (w/o 12/13/21). Most Current Data Stream: Season 2022-2023 (9/19 – 12/18/22), Season 2021-2022 (9/20 – 12/19/21). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.