Good Morning America’s streak as the top morning show continued for the seventh straight week in both total viewers and adults 25-54.
This was the only positive news about GMA’s win, as the show saw a -4% decline in both total viewers and adults 25-54 compared to a week ago. According to live-plus-same-day data from Nielsen for the week of August 22, ABC’s morning show had 2.95 million total viewers and 684,000 viewers in the adults 25-54 demo.
When comparing GMA’s performance to the same week in 2021, declines can be seen in both total viewers and the adults 25-54 demo at -8% and -14%, respectively.
The Today show continued to hold its spot as the No. 2 morning program with 2.65 million total viewers and 631,000 in the adults 25-54 demo for the week of August 22.
NBC’s morning show was the only show to see positive gains in total viewers as it grew by +1% compared to last week, but it was down by -3% in the adults 25-54 demo.
Compared to the same week in 2021, Today is down -14% in total viewers and -27% in adults 25-54.
CBS Mornings had 2.35 million total viewers and 510,000 adults 25-54 viewers for the week of August 22. Compared to a week ago, CBS’ morning show saw a -2% decline in total viewers—but was the only show to see gains in the adults 25-54 demo as it grew by +2%.
Compared to the same week in 2021, CBS Mornings is down -8% in total viewers and by just -1% in the adults 25-54 demo.
CBS Mornings for the season is delivering its smallest margins, since at least 1991, between GMA and the Today show in adults 25-54. The program trails Today by -280,000 viewers and GMA by -274,000 viewers within that key demo.
Nielsen live-plus-same-day impressions for the week of August 22, 2022:
|• Total Viewers:||2,950,000||2,651,000||2,352,000|
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54. Live + SD Current Week (w/o 8/22/22), Previous Week (w/o 8/15/22) and Year-Ago Week (w/o 8/23/21). Most Current: 2021 -2022 Season (9/20/21 – 8/28/22) and 2020 -2021 Season (9/21/20 – 8/29/21). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.