Today Show Wins the Demo as CBS This Morning Has Biggest Audience in 11 Years

By Chris Ariens 

morning show anchors_640While ABC’s Good Morning America wins another week among total viewers, NBC’s Today show won the ad-friendly A25-54 demo for the first time since the week of Christmas, 2014. Before that, Today had not won a week since the Sochi Olympics in February 2014.

Today held a +1.5 percent lead in the demo on GMA.

Meanwhile, CBS This Morning had its largest audience in 11 years (since the week of February 2, 2004). The show was up a whopping +24% in viewers vs. the same week last year. Good Morning America was down -9% while the Today show was flat year-over-year. CTM is now in its closest competitive position with the Today show in more than 20 years.


The averages for the week of April 20, 2015:

  • Total Viewers: ABC: 5.083M / NBC: 4.809M / CBS: 3.724M
  • A25-54 viewers: ABC: 1.765M / NBC: 1.793M / CBS: 1.057M