Tiny Set, Big Ratings For Today In Torino

In Torino, Today EP Jim Bell and others sit cheek by jowl nearly two stories below ground in a cramped control room,” Variety says. “The atmosphere is more the controlled chaos of college radio than a network juggernaut; the control room is so small that on Friday’s broadcast hosts took jabs at it. Lauer joked that an engineer ‘walked down there the other day without a flashlight, got a little lost, spent 15 minutes searching around and ended coming up in a bakery down the block.'”

But the Olympics have helped Today widen its lead over Good Morning America: “During the first week of the Olympics, it averaged 6.83 million viewers, according to Nielsen. It is the show’s largest figure since the 2004 election and its widest margin of victory over GMA since the Olympic Games in Athens…” More…