Olympics On Cable: Ratings Highlights

NBC’s Olympics coverage “has driven record numbers of viewers to NBCU’s cable networks,” the company said in a press release yesterday. A few highlights:

> “The Olympics on MSNBC to date (through Thursday, Feb. 16) are attracting an audience with a median age of 51.2 years, 9.1 years younger than the February 2005 average, 9.4 years younger than the prior four week time period average, and 9.1 years younger than the 1Q06TD average.”

> On Sunday, Feb. 19, MSNBC enjoyed its highest viewer delivery since the start of the Iraq war when the U.S. faced Great Britain in Curling (1.597 million total viewers).

> CNBC’s early evening curling coverage “is delivering 1,036,000 average viewers, 703 percent higher than its February 2005 average in the time period and 361 percent higher than its pre-Olympic first quarter levels.”