View Post ABC | TV Biz The Force Awakens ABC and ESPN; Star Wars By the Numbers By Brian Flood on Dec. 11, 2015 - 6:48 AM Disney is the master of corporate synergy.
View Post ABC | SportsNewser Star Wars Synergy Expected to Sweep ABC, ESPN By Mark Joyella on Oct. 23, 2015 - 1:02 PM Synergy "might be enough to...move the ratings needle."
View Post ABC It’s Force Friday: Let the Synergy Begin! By Mark Joyella on Sep. 4, 2015 - 8:19 AM An "unprecedented global merchandising campaign" for Disney's Star Wars brand finds its way onto GMA, even ABC News.
View Post MSNBC Chris Hayes Star Wars Trailer Coverage is MST3k-tastic By Chris Ariens on Apr. 18, 2015 - 10:16 AM The MSNBC host takes viewers to a galaxy far, far away.