The Associated Press describes the trajectory of Neal Shapiro‘s career:
“A former producer of ABC’s PrimeTime Live, Shapiro went to NBC News in March 1993 to pick up the pieces as executive producer of Dateline NBC after that newsmagazine was mired in a scandal over a rigged report on the dangers of GM pickup trucks.
Bringing credibility to the broadcast, he oversaw its expansion to several nights a week as it won awards and robust ratings.”
He was named NBC News president in June 2001. “But Shapiro’s term was also marked by audience inroads for ABC’s Good Morning America against a major profit center for NBC, Today. Meanwhile, MSNBC has continued to fare poorly in ratings against its cable-news rivals, CNN and Fox News Channel.”
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