Thanks in part to the Winter Olympic games, Weekend Today delivered some of its best ratings ever last weekend. Saturday Today beat the WEEKDAY editions of Good Morning America and CBS’s Early Show in total viewers and the 25-54 demo.
Also, Saturday Today enjoyed its best advantage ever over Saturday GMA — more than three million viewers. It crushed the CBS Saturday Early Show, too, according to NBC’s press release. And Sunday Today posted its best delivery across the board in more than two years. Here’s all the data…
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