No Game? No Problem! Networks Plan Super Bowl Programming

By Alex Weprin 

The Super Bowl is the biggest television event in the United States. 67 million people watched the 2012 election results roll in across 13 networks last November. For comparison: last year’s Super Bowl on NBC averaged over 111 million viewers.

This year the Big Game is on CBS, but that isn’t stopping the other networks from trying to get a piece of the action.

CNN will have a Super Bowl pre-game show on Saturday at 4 PM. “Kickoff in New Orleans: A CNN-Bleacher Report Special,” will be co-hosted by Turner Sports anchor Ernie Johnson and the newly-hired Rachel Nichols. CNN says that it will add daily sports updates to CNN and HLN, and will use the Bleacher Report brand-name for all sports programming going forward. Bleacher Report was acquired by Turner Sports last year.


NBC’s “Today” is launching a segment this month called “Today’s Field Trips,” which will see Al Roker and Natalie Morales travel to different cities every Friday. Shocker: this Friday is the first edition, and they are going to Baltimore and San Francisco, the home of the two teams playing in the Super Bowl. They will be hanging out with NFL fans.

On ABC’s “Good Morning America,” the show will have a “Super Tailgate Party” live from New Orleans on Friday, hosted by Sam Champion and Josh Elliott.

Oh, and CBS, which does have the rights, is going all-out for the game, as we covered here.