MSNBC’s Taped Prime: First Day #’s

MSNBC debuted taped programming at 10 and 11pm last night. On day one, it boosted MSNBC’s averages in the timeslot.

At 9pm, Scarborough Country averaged 82,000 demo and 203,000 viewers. At 10pm, when ‘MSNBC Special’ aired, viewership rose considerably, with 140,000 demo and 330,000 viewers. At 11pm, an ‘MSNBC Investigates’ episode averaged 122,000 demo and 236,000 viewers.

Those numbers, while modest, are an improvement. In June, Rita Cosby averaged 93,000 demo and 233,000 viewers at 10pm, according to this chart. Tucker Carlson averaged 90,000 demo and 210,000 viewers at 11pm.