MS/NBC: The View From Redmond

By Brian 

Broadcasting & Cable has an interesting take on the MS/NBC announcement:

“Today, NBC is in the uncomfortable position of running the strongest broadcast news operation, yet the weakest one on cable.

After the split-up, NBC News President Steve Capus, in a statement, claimed the new arrangement would allow him to ‘fully integrate’ MSNBC into the NBC News family.

But the view from the Microsoft bunker in Redmond, Wash., was that NBC was already fully integrating Microsoft’s millions to help underwrite the news division in all its flavors, whether is was wasting it on loser MSNBC hosts like Michael Savage or paying to cover the war in Iraq for the mothership.”