An e-mailer labels this story “MSNBC sees its future:”
“Six days before the midterm elections, MSNBC is beginning to look a lot like NBC, with Brian Williams, Tim Russert and Andrea Mitchell taking anchor shifts” for political coverage, Variety notes.
Moving MSNBC to 30 Rock “means a lot of NBC News talent will be doing double duty for MSNBC, which net execs believe is key to improving the performance of both as well as achieving the planned staff reductions that will be carried out by early next year.”
Michael Learmonth says “MSNBC is looking to politics as a niche.” But didn’t the network already try that, back in 2000 in 2002?…
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