MSNBC: Microsoft’s “Latest Media Miss”

“And now for some breaking news from MSNBC: Microsoft doesn’t know jack about media.”

In today’s NY Post, Peter Lauria takes aim: “Unlike the nascent move towards content creation by competitors Yahoo! and Google, Microsoft raised the last of its media white flags Friday, agreeing to sell a controlling stake in MSNBC to the eponymous other half of the cable news partnership. By granting NBC Universal an option to acquire 100 percent control of the network within two years, Microsoft has effectively exited from participation in programming the channel.”

He continues: “The MSNBC investment marks another in a long line of failed content forays by Microsoft, which has spent billions, particularly through investments in cable companies, attempting to diversify its revenue stream — but to no avail.” More…