As expected, the highly-anticipated return of Hoda Kotb on Sept. 3 lifted Today to a No. 1 finish in all relevant categories last week. That’s now 13 weeks this season to-date that Today has finished No. 1 among adults 25-54 and in average total viewers.
The NBC morning show also managed to average its largest total viewer audience since the week of May 27, a 14-week high.
Despite finishing second in the key measurements this past week, GMA saw its largest total audience since June, and its largest A25-54 audience since the week of June 10. GMA also remains the No. 1 morning show in total viewers, a title it has held for seven consecutive years.
Compared to the same week last year, CBS This Morning was -2% in total viewers and -2% among adults 25-54. Today was flat in total viewers, but was significantly down year-over-year among adults 25-54 (-13%). GMA was -5% in total viewers, and -4% in the demo from last year.
Additionally, due to Labor Day (9/2/19), GMA, Today and CTM’s Monday telecasts were coded as specials and are excluded from the weekly averages. ABC’s, CBS’ and NBC’s averages are based on four days (Tue-Fri).
Average audience for the week of Sept. 2, 2019:
| ABC | NBC | CBS | |
|---|---|---|---|
| • Total Viewers: | 3,835,000 | 3,872,000 | 2,930,000 |
| • A25-54: | 1,150,000 | 1,202,000 | 753,000 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD, 2018-19 Current Week (w/o 9/2/19), and Year-Ago Week (w/o 9/3/18). Season to date: Most Current: 2018 -2019 Season and 2017-2018 Season . Averages based on regular telecasts.