Something is happening at NBC in the mornings, and we’re not talking about the 9 a.m. hour (at least not yet).
The weekly ratings are in, and for the 4th consecutive week, Today was was the No. 1 morning show across-the-board, a feat it hadn’t accomplished since January. In additional to winning in total viewers, Today has now won the key demo A25-54 for 151 straight weeks, its best winning streak in the demo in over 6 years.
This past week, Today posted growth in both total viewers (+3 percent) and the key demo (+1 percent) year over year, something neither ABC nor CBS were able to accomplish.
Good Morning America hit season-highs across the board this past week, and posted its best A25-54 ratings since April. That said, the program finished No. 2 across the board for the 4th consecutive week, and has seen its advantage in total audience down to +49,000 viewers (4.099 million vs. 4.050 million).
Compared to the same week in 2017, GMA was flat in total viewers, but -5 percent among adults 25-54.
CBS This Morning remains down year-over-year. The newscast was -8 percent in total viewers and -10 percent in A25-54 viewers vs. the same week last year, which was the final week the core CTM trio of Gayle King, Norah O’Donnell and Charlie Rose were all at the table together.
Averages for the week of Nov. 12, 2018:
| Network | ABC | NBC | CBS |
|---|---|---|---|
| • Total Viewers: | 4,322,000 | 4,373,000 | 3,386,000 |
| • A25-54: | 1,290,000 | 1,475,000 | 910,000 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD weeks of 11/12/18, 11/13/17. Most Current: 2018 -2019 Season (9/24 – 11/18/18) and 2017-2018 Season (9/25 – 11/19/17). Averages based on regular telecasts.