Morning Show Ratings: Week of Nov. 13

By A.J. Katz Comment

The morning shows were all down double digits relative to the comparable Nielsen week last year, which was election week 2016.

ABC’s Good Morning America was once again the No. 1 morning newscast in total viewers, winning the week by +101,000 total viewers. It has taken the top spot in total viewers at this point of the season for the 6th week in a row. The ABC morning show also happened to win Thursday in multiple measurements, including total viewers and in the key A25-54 demo.

That said, GMA was -16 percent in total viewers and -20 percent in the demo versus last year.

Today show finished the week of Nov. 13 No.1 among younger news viewers, including adults 25-54. NBC’s morning show has now ranked No. 1 in the key demo for a whopping 99 consecutive weeks, which is the show’s best streak in more than 5 years.

That said, the program was -18 percent in total viewers and -30 percent in the demo versus last year.

CBS This Morning was -10 percent in total viewers, and -19 percent in the demo last week relative to election week 2016.

Younger viewers’ interest in the news was undoubtedly far greater during election week 2016 relative to the present. This probably explains why the year-over-year decline in the demo is worse than year-over-year decline in total audience.

The week of Nov. 13, 2017 is the final one featuring CTM’s signature trio of Gayle King, Norah O’Donnell and Charlie Rose. CBS News terminated Rose’s contract today, Nov. 21.

It’s unknown who CTM’s next male co-host will be. We’re guessing the network will stick with the duo of King and O’Donnell (with an assist from Bianna Golodryga) for the remainder of 2017.

While it’s too early to tell, we believe potential candidates for next male co-host could include CBS This Morning Saturday co-host Anthony Mason, former CBS Early Show host and current NBC Newser Harry Smith, and current Bloomberg Newser / ex-ABC News president David Westin, who has filled in for Rose on the show before.

 

The averages for the week of Nov. 13:

  • Total Viewers: ABC:  4.332 M / NBC: 4.231 M / CBS:  3.696 M
  • A25-54 viewers: ABC:  1.360 M / NBC:  1.463 M / CBS:  1.015 M

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