On Katie Couric‘s last full week of Today, NBC averaged 5.8 million viewers and beat Good Morning America by 930,000 viewers. “Season-to-date, ‘Today’ is the only weekday morning news program to increase its total audience,” NBC says. For the week of May 22:
Total viewers: NBC: 5,850,000 / ABC: 4,920,000 / CBS: 2,570,000
25-54 demo: NBC: 2,830,000 / ABC: 2,270,000 / CBS: 1,000,000
> Compare to: May 15 / May 8 / May 1 / April 24 / April 17
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