The morning shows once again posted declines this past week versus the same week in 2016.
Good Morning America remains No. 1 in total audience, and has improved on its year-ago leads for the past 8 weeks. That said, the program was -7 percent from the same week last year (w/o March 7). The program also posted a -15 percent decline from last year in the key news demo.
Speaking of the news demo, Today remained No. 1 in the category for the 63rd consecutive week. The program also grew its key demo lead over GMA by +94 percent from the same week last year. But this is because its year-over-year drop was less severe than GMA’s. The program was -10 percent in adults 25-54 from last year, and fell even more in total viewers (-12 percent).
CBS This Morning also fell year-over-year, though its decline was minuscule compared to the competition. CTM was -1 percent in total viewers and -2 percent in the news demo relative to last year. With Charlie Rose back in the saddle this week, it will be interesting to see if there remains a year-over-year dropoff for the once rising program.
The averages for the week of March 6:
- Total Viewers: ABC: 4.638M / NBC: 4.268M / CBS: 3.768M
- A25-54 viewers: ABC: 1.481M / NBC: 1.636M / CBS: 1.069M