CBS This Morning continues to see the most growth in the mornings, while ABC’s Good Morning America continues to decline.
GMA remains the most-watched morning show, now approaching 4 years at No.1, and keeping a +3 percent lead over NBC’s Today show last week. Today once again led in the demo, now No. 1 for 27 of the last 28 weeks.
Compared to the same week last year GMA was down -3 percent in viewers and down -11 percent in the demo. Today was up +8 percent in viewers and up +1 percent in the demo and, leading the way in growth, CBS was up +18 percent in the demo and up +5 percent in viewers.
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The averages for the week of March 7:
- Total Viewers: ABC: 5.003M / NBC: 4.839M / CBS: 3.800M
- A25-54 viewers: ABC: 1.742M / NBC: 1.822M / CBS: 1.092M