Morning Show Ratings: Week of March 12

By Chris Ariens Comment

In the morning show race, ABC remained No. 1 in total viewers, while NBC held the top spot in the adults 25-54 demo last week.

All three shows continue to shed viewers compared to last year. GMA was down -8 percent in viewers and down -5 percent in the demo; Today was down -6 percent in viewers and down -13 percent in the demo; and CBS This Morning was down -11 percent in viewers and down -16 percent in the demo.

The averages for the week of March 12:

Total Viewers: ABC: 4.025M / ABC: 3.877M / CBS: 3.218M
A25-54 viewers: ABC: 1.325M / ABC: 1.416M / CBS: 910,000

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