Once again, there was a split decision in the morning show ratings race. ABC finished No. 1 in total viewers, while NBC was No. 1 among adults 25-54 for the week of July 23.
Good Morning America extended its total viewer advantage over Today for the second week in a row (+6 percent – 206,000 vs. 195,000), and managed to score an across-the-board win on Monday. GMA leads the NBC morning show by +73,000 total viewers season to-date, taking the top spot at this point of the season for the sixth year in a row.
However, the ABC broadcast was -2 percent in total viewers, and -9 percent among adults 25-54 vs. the same week in 2017.
Today ranked No. 1 among adults 25-54 for the 135th consecutive week (best streak in six years) and 151 of the last 152 weeks. The NBC morning show leads its ABC rival in adults 25-54 by +147,000 (+11 percent) and CBS by +556,000 (+62 percent) this season to-date. Today has improved margin vs. GMA in total viewers by +26 percent.
But on the downside, the broadcast was -2 percent in total viewers, and -8 percent in adults 25-54 vs. the comparable week in 2017.
CBS This Morning’s ratings problems continue. After audience growth in 2016 and 2017, CTM is slipping in 2018. The broadcast was -12 percent in total viewers, and -20 percent among adults 25-54 this past week vs. the same week last year.
Numbers for the week of July 23, 2018:
|• Total Viewers:||3,772,000||3,566,000||2,849,000|