Morning Show Ratings: Week of July 23

By A.J. Katz 

Once again, there was a split decision in the morning show ratings race. ABC finished No. 1 in total viewers, while NBC was No. 1 among adults 25-54 for the week of July 23.

Good Morning America extended its total viewer advantage over Today for the second week in a row (+6 percent – 206,000 vs. 195,000), and managed to score an across-the-board win on Monday. GMA leads the NBC morning show by +73,000 total viewers season to-date, taking the top spot at this point of the season for the sixth year in a row.

However, the ABC broadcast was -2 percent in total viewers, and -9 percent among adults 25-54 vs. the same week in 2017.

Today ranked No. 1 among adults 25-54 for the 135th consecutive week (best streak in six years) and 151 of the last 152 weeks. The NBC morning show leads its ABC rival in adults 25-54 by +147,000 (+11 percent) and CBS by +556,000 (+62 percent) this season to-date. Today has improved margin vs. GMA in total viewers by +26 percent.

But on the downside, the broadcast was -2 percent in total viewers, and -8 percent in adults 25-54 vs. the comparable week in 2017.

CBS This Morning’s ratings problems continue. After audience growth in 2016 and 2017, CTM is slipping in 2018. The broadcast was -12 percent in total viewers, and -20 percent among adults 25-54 this past week vs. the same week last year.

Numbers for the week of July 23, 2018:

ABC NBC CBS
• Total Viewers: 3,772,000 3,566,000 2,849,000
• A25-54: 1,124,000 1,174,000 676,000
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