Morning Show Ratings: Week of Feb. 4

By A.J. Katz Comment

There was a split decision in the morning show ratings race, with NBC winning the key A25-54 demo for the 163rd straight week, and ABC eeking out a win in total viewers.

In addition to winning A25-54 viewers, NBC’s Today managed to win Wednesday across the board.

The broadcast was -11 percent in total viewers, and -16 percent among A25-54 vs. the comparable week in 2018. It’s worth noting, however, that NBC aired the Super Bowl the prior Sunday in 2018, and the Pyeyongchang Winter Olympics also premiered on the network that week. Both events provided Today show a notable ratings lift at the start of the week.

In addition to winning the week of Feb. 4 in total viewers, Good Morning America is the No. 1 morning newscast in total viewers for the entire broadcast season to-date. ABC has finished ahead of ABC and CBS in total viewers for the last 6 seasons, and may be on its way to a 7th.

Relative to the comparable week in 2018, ratings were less than stellar. GMA was -5 percent in total viewers and -14 percent in A25-54 viewers.

CBS This Morning had a nice start to the week, ratings-wise. The show most certainly benefited from CBS airing the Super Bowl on the prior Sunday.

CTM averaged 972,000 adults 25-54 last week, which is the show’s largest demo delivery since the comparable week last year (though it’s -5 percent in A25-54 and -7 percent in total viewers vs. that week).

The averages for week of February 4, 2019:

• Total Viewers:  4,182,000 4,137,000 3,374,000
• A25-54: 1,223,000 1,441,000   972,000