The Today show took back the top spot in the mornings in both total viewers and the A25-54 demo last week. The NBC program was also the only morning show to post year-over-year growth.
With the aftermath of the Super Bowl and the run-up to the Pyeongchang Winter Games, both airing on NBC, Today drew 4.653 million viewers, its most-watched week since the Nov. 27, 2017, the week Matt Lauer was fired as co-host of the show.
Compared to the same week last year Today was up +7 percent in viewers and up +1 percent in the demo. ABC’s Good Morning America was down -5 percent in viewers and down -7 percent in the demo. CBS This morning was down -5 percent in viewers and down -9 percent in the demo.
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The averages for week of February 5, 2018:
- Total Viewers: NBC: 4.653M / ABC: 4.383M / CBS: 3.634M
- A25-54 viewers: NBC: 1.723M / ABC: 1.419M / CBS: 1.018M