Morning Show Ratings: Week of Dec. 31

By Chris Ariens 

For the first (nearly full) week of the year, Today topped the morning show competition, but CBS’ The Early Show was the only broadcast to show double digit gains, year-to-year. Early was up 17% in Total Viewers and up 22% in A25-54.

For the week of Dec. 31:

Total Viewers: NBC: 5,753,000 / ABC: 4,385,000 / CBS: 3,034,000
A25-54 rating: NBC: 2.2/16 / ABC: 1.5/11 / CBS: 1.1/8