For the first (nearly full) week of the year, Today topped the morning show competition, but CBS’ The Early Show was the only broadcast to show double digit gains, year-to-year. Early was up 17% in Total Viewers and up 22% in A25-54.
For the week of Dec. 31:
Total Viewers: NBC: 5,753,000 / ABC: 4,385,000 / CBS: 3,034,000
A25-54 rating: NBC: 2.2/16 / ABC: 1.5/11 / CBS: 1.1/8
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