ABC’s Good Morning America won its fourth week in a row in both total viewers and the ad-friendly A25-54 demo. GMA increased its margin over NBC’s Today show vs. the same week last year by +22 percent. Meanwhile, Today closed the demo viewer gapn with GMA by +87 percent.
Still, compared to the same week last year, both GMA and Today lost viewers: ABC is down -2 percent in viewers and down -10 percent in the demo. Today is down -4 percent in viewers and down -3 percent in the demo. Only CBS This Morning saw growth in both measurements: up 14 percent in viewers and up 8 percent in the demo.
The averages for the week of August 17, 2015:
- Total Viewers: ABC: 4.722M / NBC: 4.191M / CBS: 3.272M
- A25-54 viewers: ABC: 1.588M / NBC: 1.569M / CBS: 957,000