Morning Show Ratings In Blue & Green: Week of August 8

NBC: “Today Wins The Week With 5.4 Million Viewers”

ABC: “GMA: Only Morning Program On The Rise; Double-Digit Growth In All Categories; Only 350,000 Total Viewers Separate GMA and Today”

NBC:“Season-to-date Today leads GMA in total viewers by 555K viewers. The weekly win marks Today’s 505th straight week in first place.”

ABC: “NBC and CBS summer slide: NBC down 4 percent in A25-54; stalled in total viewers. CBS down 21% in total viewers and 35% in adults 25-54.”

NBC: “Season-to-date, Today is outperforming GMA in Adults 25-54 by 469,000 (+19 percent), and in Adults 18-49 by 552,000 (+28 percent).”

ABC: GMA “continued to slash the gap with NBC’s Today, bringing the total viewing gap to 350,000 Total Viewers and only 210,000 Adults 25-54. This marks the sixth consecutive week that the gap with NBC has been less than 500,000 Total Viewers.”