Morning Show Ratings In Blue & Green: Week Of August 1

By Brian 

I neglected to post the blue and green last week. But it’s back:

NBC: “NBC News ‘Today’ Leads With 5.1 Million Viewers; Today Has Its Best M25-54 Week of the Summer.”

ABC: “GMA Is The Only Morning Program To Grow Week-To-Week In Both Total Viewers And Adults 25-54; NBC And CBS Decline In Both Categories While GMA Posts Double Digit Gains.”

NBC: “Season-to-date “Today” leads GMA in total viewers by 560K viewers. The weekly win marks “Today’s” 504th straight week in first place.”

ABC: “…Bringing the total viewing gap to 410,000 Total Viewers and 250,000 Adults 25-54. This marks the fifth consecutive week that the gap with NBC has been less than 500,000 Total Viewers.”

NBC: “Season-to-date, Today is outperforming GMA in Adults 25-54 by 475,000 (+19 percent), and in Adults 18-49 by 557,000 (+28 percent).

ABC: “GMA was up +10% in Total Viewers versus last year and up +12% in Adults 25-54 while Today was down -6% in Total Viewers and -8% in Adults 25-54.”