July Ratings: A Few Highlights

By Brian 

> 25-54 demo numbers: Versus July 2004: FNC is up 28%, CNN is up 3% and MSNBC is up 3% in primetime. FNC is up 9%, CNN is up 7% and MSNBC is up 12% in total day.

> Since January 2005, FNC’s advantage over CNN grew by 85% in primetime to a grand total advantage of 168% over CNN in prime. FNC’s advantage over CNN in total day grew 46% since January, to a grand total advantage of 127% over CNN in total day.

> The 10pm Headline News repeat of Nancy Grace“experiences bigger increases than FNC’s On The Record With Greta Van Susteren,” CNN’s press release notes. (Obviously, it’s easy for HLN to record big increases; it’s harder to FNC, because the bar is set higher.)

> CNN’s Anderson Cooper 360 increased 19% in total viewers year-over-year. Paula Zahn Now increased 20% year-over-year.