November ends far different than it began for the three network morning shows. Two of the three male hosts have been fired for inappropriate sexual behavior. Charlie Rose lost his job at CBS Nov. 21. Matt Lauer was fired by NBC last night. While their dismissals were swift, the ratings for the shows they co-hosted continue a slow descent. While still drawing a combined 12.46 million viewers every morning, the three shows are down -6 percent to 13.30 million from last November.
ABC’s Good Morning America was most-watched in November, but it also saw the most viewer loss: down -10 percent. NBC’s Today show was most-watched in the demo, but it saw the biggest drop in that measurement, down -18 percent.
The morning shows have been consistently losing viewers for the last several years. For the 2016-2017 season the 3 shows lost 1 million viewers from 2015-2016 season. And that was after losing 350,000 viewers from 2014-2015.
Morning show ratings for November 2017 sweep:
- Total Viewers: ABC: 4.361M / NBC: 4.245M / CBS: 3.862M
- A25-54 viewers: ABC: 1.367M / NBC: 1.497M / CBS: 979,000
For the Thanksgiving holiday-shortened week, GMA was again No. 1 in viewers while Today was No. 1 in the demo.
Due to the Thanksgiving holiday, the NBC and CBS averages are based on 2-dayss (Mon-Tue) and ABC is based on 3-days (Mon-Wed).
The averages for the week of Nov. 20:
- Total Viewers: ABC: 4.362M / NBC: 4.306M / CBS: 3.863M
- A25-54 viewers: ABC: 1.355M / NBC: 1.496M / CBS: 1.000M