With Campbell Brown in the anchor chair, NBC Nightly News was #1 in total viewers, homes, and the 25-54 demo last week. Notice how close ABC and CBS are: CBS was only 150,000 viewers behind ABC. But CBS’s numbers are skewed: It’s a three day average, with Thursday and Friday excluded, due to March Madness. For the week of March 20:
Total viewers: NBC: 9,580,000 / ABC: 8,610,000 / CBS: 8,460,000
Homes: NBC: 6.6/13 / ABC: 6.0/12 / CBS: 5.8/11
25-54 demo: NBC: 2.6/10 / ABC: 2.4/9 / CBS: 2.2/8
Advertisement